Built on tradition, shaped with clarity, and made for everyday wellness.
CLIENT
Jadein
SERVICES
Strategy
Naming
Visual Identity
Packaging design
Brand Design
INDUSTRY
Health & Wellness
When it comes to wellness, clarity builds trust.
We partnered with Jadein to build the brand from the ground up — starting with strategy and naming, and carrying it through to identity, packaging, and brand design. Rooted in ancestral wisdom and crafted for modern routines, Jadein was designed to feel calm, credible, and quietly powerful in a noisy category.
Designing for belief and belonging, not just the next bestseller.
Build a brand that feels credible, comforting, and quietly confident,
not loud, clinical or performative.
We needed to:
-
Distill ancestral wisdom into a modern, accessible brand
-
Stand apart in a crowded wellness market full of overclaims and visual noise
-
Speak to a new-age consumer seeking simplicity, transparency, and substance
-
Create a brand identity that was rooted, warm, and built for everyday trust
