A brand built for modern data. And the people who use it.
CLIENT
Houseware
SERVICES
Strategy
Identity
Brand design
INDUSTRY
Technology
01 / The Ask
Craft a brand identity that embodies Houseware's mission: transforming complex data into clear, actionable insights for revenue and product teams.
Houseware is an AI-powered product analytics platform that integrates seamlessly with modern data stacks, enabling teams to build internal data apps without engineering support. The challenge was to develop a brand that reflects this sophistication while remaining approachable and intuitive.
02 / The Challenge
Position Houseware as a forward-thinking analytics solution that stands out
in a crowded market.
We needed to:
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Differentiate Houseware from traditional, point-and-click analytics tools.
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Communicate the platform's AI capabilities and warehouse-native approach.
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Appeal to a diverse audience, including RevOps, Marketing Ops, and Growth PMs.
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Develop a visual identity that balances technical prowess with user-friendly design.
03 / The Solution
We developed a brand identity that mirrors Houseware's core values: clarity, efficiency, and innovation.
Visual Language: Introduced a clean, modular design system that reflects the platform's flexibility and scalability.
Typography: Selected modern, sans-serif fonts to convey simplicity and readability.
Color Palette: Chose a warm and inviting color scheme to humanize the tech-forward platform.
Imagery: Utilized abstract visuals and data-inspired graphics to represent the transformation of complex information into clear insights.
This cohesive identity positions Houseware as a trusted partner for teams seeking to harness the full potential of their data.
